Watch Spotting: The Collectors

Collectors have long appreciated the intricate mechanics, precision, and artistry behind high-end watches, but in more recent times, watches have become cultural icons. Symbolizing luxury, wealth, and success, timepieces now play a key role in pop culture with celebrities like Pharrell Williams and Rihanna elevating watches through endorsements, and rappers like Jay-Z and Drake flaunting high-end watches such as Patek Philippe, Audemars Piguet, and Rolex in their lyrics and public appearances, turning them into status symbols.

Through the collections of 30 celebrities, chosen by Toronto-based watch writer Rhonda Riche, Watch Spotting: The Collectors sets out to illustrate what makes watch collecting so compelling and why timepieces have come to symbolize more than just timekeeping. By marrying itself to pop culture, watch collecting has brought timepieces into mainstream consciousness freshly and boldly, making these wearable works of art more popular than ever.